Content Marketing 201: Beyond the Basics
Building anticipation is a great technique for getting readers back to your site. Producing a blog series is a great way to achieve this. Not only is it good for building a relationship with your readers, but it’s also great for SEO in that it feeds one of Google’s strongest ranking factors.
I use this method all the time in fact, this episode itself is part of a series. There are two methods that I use regularly in planning and executing a series strategy. Either method can work, depending on the topic and your writing style. Learn about each method here in Episode 153 and how to apply it to your own blog, podcast, or vlog.
Show Notes / Links from the Episode
Here are a few of the examples I mentioned in the episode:
SEO for Small Business Series (an 8-part “basics” series) http://bit.ly/seo-series
How Content Strategy *Is* Teaching (a simple 2-part series) http://bit.ly/teaching-your-customers
Blog Strategy 201 (this episode is part 2 of a 3-part series) https://controlmousemedia.com/keywords/blog-strategy-201
Content Marketing 201 (20-part series) https://controlmousemedia.com/keywords/content-marketing-201
And a few other things I should mention:
Get a free blog template in my Content Strategy Command Center, which has planning tools and worksheets.
Book a session with me, and we’ll go through your blog strategy in detail: https://controlmousemedia.com/strategy
Get notified about new episodes when you subscribe here: https://controlmousemedia.com/subscribe
Next up: Repurposing content and how to lay out a plan up front so that you can get more out of your blog.
If you are able, fuel my efforts with a cup of coffee!
You can also support this podcast via Patreon.
Published July 1, 2019 by Michael Boezi
The post Building Anticipation: Blog Strategy 201 appeared first on Control Mouse Media.
Share this post