Why do good companies succumb to the siren song of short-term self-interest? Show me that you're in it for the long game... or are today's numbers all that matter? It's a choice, and it shows what you think of us.
It takes years to build a trusted relationship with a customer. It takes one bad decision to lose it all in a split-second.
Show Notes / Links from the Episode
This is why we need to Stop Mimicking What Marketers Do
Fitbit: This was an unforced error. I'll take your apology on Twitter, LinkedIn, email, or in the comments below. Until then, my device is in a drawer.
How to Ruin a Good Customer Relationship