How to Ruin a Good Customer Relationship

Fitbit's Unforced Error: A Blueprint for Bonehead Marketers


Why do good companies succumb to the siren song of short-term self-interest? Show me that you're in it for the long game... or are today's numbers all that matter? It's a choice, and it shows what you think of us. 

It takes years to build a trusted relationship with a customer. It takes one bad decision to lose it all in a split-second. 

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