Stop Mimicking What Marketers Do

  
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We have the tendency to mimic what we see others doing on social, blogs, podcasts, and videos. We think, "it must work" because hey, "that person seems successful." This is a trap though, and can lead us into presenting ourselves in an inauthentic way. Tired Web clichés, sure – but also worse than that: Doing actual damage to your brand.

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