What can we do as consumers to help support small businesses while the economy grinds to a halt? Here are a few ideas.
How Small Businesses Can Survive the Coronavirus CrisisWriters, musicians, artists, and freelancers: I am offering a free Zoom session to help you set up a Patreon, Medium, Substack, or another way to "turn…
Michael Boezi
Welcome to Marketing Without the Marketing, a podcast that’s been running since 2015, focused on ethical, soft-touch marketing for very small businesse…
Small Groups vs. Large Followings: Social Strategy 201 (Episode 168)Listen now (12 min) | Content Marketing 201: Beyond the Basics Getting a following on Instagram, Facebook, YouTube, or Twitter seems to to be the whole…
Michael Boezi
Domain Renewal Scams: How to Avoid Them (Episode 167)Listen now (10 min) | Domain Renewal Scams have been around a long time, with various schemes such as Domain Slamming and the Domain Name Expiration Sc…
Michael Boezi
Measurement and Iteration: Social Strategy 201 (Episode 166)Listen now (17 min) | Content Marketing 201: Beyond the Basics Measurement is an important component of marketing. Without measurement, it’s merely a o…
Michael Boezi
Listening, Asking, Interacting: Social Strategy 201 (Episode 165)Listen now (15 min) | Content Marketing 201: Beyond the Basics As we covered in the last episode, free organic reach is a thing of the past. So if soci…
Michael Boezi
Social Is Not What It Used to Be: Social Strategy 201 (Episode 164)Listen now (13 min) | Content Marketing 201: Beyond the Basics When social media gained wide usage among the general public, it was a godsend to market…
Michael Boezi
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Marketing Without the Marketing