Consider the Source | Michael Boezi | Substack

The Starting Posture of the Web I do not deserve your attention. I have to earn it, just like anyone else... crawling over the broken glass of algorithms.

New Top What is Consider the Source?About

Fitbit's Unforced Error: A Blueprint for Bonehead Marketers How to Ruin a Good Customer Relationship in One Foolproof Step!

Jun 30

There's a myth that creativity and business don't mix. In fact, it's just the opposite: Creativity is now a business imperative.

Apr 27

The Ambient Awareness Test There's one question you can ask to find out if your messaging is getting through. I call this The Ambient Awareness Test.

Mar 26

Stop Mimicking What Marketers Do Marketers have ruined marketing. So why do we fall into mimicking their bad habits and tactics?

Mar 12

Don't Take My Advice You don't need my help. You don't need anyone's help.

Mar 5

Finding Your Media Fit Listen now | Finding the right "media fit" is just as important as the content we produce and share. Miss the mark, and it's one-and-done – an opportun…

Feb 26

How to Change My Mind Listen now | Jessica Valenti changed my mind about cancel culture. How? By speaking with clarity and empathy. Links from the episode: The People ‘Cance…

Feb 17

Consider the Source

What is Consider the Source?Archive Authors My Account

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