Measurement and Iteration: Social Strategy 201 (Episode 166)
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Content Marketing 201: Beyond the Basics Measurement is an important component of marketing. Without measurement, it’s merely a one-way spray of content, isn’t it? We can do better than that. By treating our marketing efforts like an experiment, we can set metrics, collect data (qualitative or quantitative), analyze the results, make adjustments, and then iterate.
Measurement and Iteration: Social Strategy 201 (Episode 166)
Measurement and Iteration: Social Strategy…
Measurement and Iteration: Social Strategy 201 (Episode 166)
Content Marketing 201: Beyond the Basics Measurement is an important component of marketing. Without measurement, it’s merely a one-way spray of content, isn’t it? We can do better than that. By treating our marketing efforts like an experiment, we can set metrics, collect data (qualitative or quantitative), analyze the results, make adjustments, and then iterate.