Consider the Source
Consider the Source
Social Is Not What It Used to Be: Social Strategy 201 (Episode 164)
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Social Is Not What It Used to Be: Social Strategy 201 (Episode 164)

Content Marketing 201: Beyond the Basics

When social media gained wide usage among the general public, it was a godsend to marketers. You could reach a wide audience (for free!), build relationships with them, and gather a community of supporters.

Those days are over.

Like most media companies, social gave in to an ad-driven business model. The result is a centralization of power that has stamped out innovation in the sector. The majors are now pay-to-play ad platforms with little to no possibility of free organic reach.

I’m not saying to give up on social media entirely. But our social strategy has to change. Harboring old beliefs about how social used to work risks wasting time and effort on chasing windmills.

Episode 164 is a brief introduction to a 5-part mini-series on Social Strategy 201. Listen here or in your favorite pod player.

Show Notes / Links from the Episode

Become a Patron!

Or book a session with me, and I’ll help audit your social strategy one-on-one: https://controlmousemedia.com/strategy

Bonus: Maybe Johnny Rotten Was Wrong?

Published January 13, 2020 by Michael Boezi

The post Social Is Not What It Used to Be: Social Strategy 201 appeared first on Control Mouse Media.

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Consider the Source
Consider the Source
Consider the Source audits the way we consume, share, and produce media. This project includes live performances and behind-the-scenes "process shots" of a songwriter and producer in action. Shares selected episodes with my long-running podcast: Marketing Without the Marketing.
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Michael Boezi