Consider the Source
The Starting Posture of the WebI do not deserve your attention. I have to earn it, just like anyone else... crawling over the broken glass of algorithms.
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Fitbit's Unforced Error: A Blueprint for Bonehead MarketersHow to Ruin a Good Customer Relationship in One Foolproof Step!
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There's a myth that creativity and business don't mix. In fact, it's just the opposite: Creativity is now a business imperative.
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The Ambient Awareness TestThere's one question you can ask to find out if your messaging is getting through. I call this The Ambient Awareness Test. 
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Stop Mimicking What Marketers DoMarketers have ruined marketing. So why do we fall into mimicking their bad habits and tactics?
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Don't Take My AdviceYou don't need my help. You don't need anyone's help.
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Finding Your Media FitListen now | Finding the right "media fit" is just as important as the content we produce and share. Miss the mark, and it's one-and-done – an opportun…
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How to Change My MindListen now | Jessica Valenti changed my mind about cancel culture. How? By speaking with clarity and empathy. Links from the episode: The People ‘Cance…
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Consider the Source


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